The DAU/MAU Ratio Calculator measures user engagement by dividing Daily Active Users (DAU) by Monthly Active Users (MAU), expressed as a percentage. This ratio reveals how often monthly users return daily, indicating product stickiness and customer loyalty. It is especially useful for apps with frequent use like social media or gaming, guiding businesses in optimizing user retention and marketing strategies. However, it is less relevant for services with infrequent usage, such as booking or ride-sharing platforms. A higher DAU/MAU ratio typically signals a healthier, more engaging product, aiding companies in making data-driven decisions for growth and improvement.
DAU / MAU Stickiness Calculator
Stickiness = (500 / 2000) × 100 = 25%.
This is considered a healthy engagement level.
Disclaimer: The DAU/MAU Ratio Calculator provides estimates of user engagement based on average active users and may not fully capture all user behaviors. Results should be used for informational purposes only and not as the sole basis for business or investment decisions. User activity definitions might vary by platform and industry, affecting accuracy. We disclaim any liability for actions taken based on the calculator’s output.
